Arwind Santos joins the slam dunk fray

With JC Intal out because of back injury, Petron Blaze's Arwind Santos is now the last minute entry in today's Slam Dunk Contest joining KG Canaleta of Barangay Ginebra Gin Kings, Elmer Espiritu of Air 21 Express and Gabe Norwood of Rain or Shine Elasto Painters

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The Brains behind the popular "Ate Vangie"

You may live in the mountains if you have not encountered "Ate Vangie". 


"Ate Vangie", is a fictional Filipino counterpart of the Apple's Siri, a voice assistant which could even understand Filipino's Carabao English -- the video has made waves over the past week with over a million views to date. 


But contrary to popular belief, "Ate Vangie" is not paid by Apple or any local telecom company. Ate Vangie is a brainchild of Gung Ho Films , an advertising house penetrating the industry. 


Gung Ho Films Paolo Dy told GMA News that they looked at advertising trends and viral marketing is the way to go. 


He also explained that every viral video has its own character. The things that make a video go viral would be different each time. You have to understand the situation, the climate, the mood of the people and tailor your material and strategy to ride whatever wave exists in the public at that moment.


Pinoy Humor was indeed important for its success, especially with People wanting to share the videos that appeal to them. 


The reception of online Pinoys to Ate Vangie is relatively positive: some of them wishing that Ate Vangie was true. Gung Ho Films hope that they can ride on Ate Vangie's success. 


In addition to her YouTube videos, "Vangie" also has accounts on Facebook (Facebook.com/AteVangie.PinoySiri) and Twitter (Twitter.com/atevangie)...

There are sometimes I wish that there is really something like Ate Vangie... :D Developers  Challenge maybe :) 


SOURCE: www.gmanews.tv 

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