Sarah Geronimo now an SMDC ambassador, replaces Anne Curtis?

 

SMDC marketing head Nita Claravall reveals in SMDC's annual stockholders meeting that Popstar Princess Sarah Geronimo will soon be launched as SMDC's new brand ambassador.

"For this year, we will have new brand ambassadors, the most popular women in the country today... By end of May, we will be launching Sarah Geronimo," Claravall said.

By having Geronimo as a brand endorser, you would expect to see her more on billboards, commercial of the brand and radio ads. But does Sarah replace Anne Curtis who has long been the face of SMDC?

Claravall clarifies that Geronimo will be an addition to SMDC's lineup of brand ambassadors and would not replace Curtis. 

"She’s very popular (referring to Sarah). It makes sense for us because Sarah and Anne are at the top of their game right now. Sarah Geronimo will appeal to the mass market, while Anne Curtis will appeal to the A, B and C markets," Claravall said.

Posted in: Anne Curtis,Entertainment,Sarah Geronimo,SMDC